About Us
Adcurate Group is a company that specializes in providing health tech and branding consultancy services to the health tech industry. That includes providing strategic advice, guidance, and expertise to healthcare organizations, technology companies, and other stakeholders within the healthcare and allied health industry.
Our consultants work closely with clients to assess their needs, identify opportunities for improvement, and develop tailored solutions to enhance the delivery of healthcare services through the effective use of technology and marketing and branding communications.
Our Goals
Our primary goal is to bridge the gap between healthcare, branding and technology, helping organizations leverage innovative solutions to optimize operations, improve patient care, and achieve better health outcomes while generating demand for their products and services from the general public.
Our consultants possess a deep understanding of the healthcare and allied health industry, its unique challenges, and the technological advancements available to address them.
Our Services
Strategy Development
We assist healthcare and allied health organizations in developing comprehensive technology and branding strategies aligned with their overall business objectives.
This involves conducting market research, assessing existing technology infrastructure, and identifying opportunities for digital and brand transformation.
Needs Assessment
We evaluate the specific needs and requirements of healthcare organizations and technology companies, such as electronic health record (EHR) implementation, telehealth services, data analytics, cybersecurity, or patient engagement platforms ie social media and online.
We analyse workflows, gather feedback from stakeholders and regular clientele, and recommend the most suitable solutions.
Vendor Selection and Implementation
We help healthcare and allied health organizations select the right technology vendors and solutions based on their specific needs.
We evaluate vendors, conduct due diligence, negotiate contracts, and oversee the implementation process to ensure a smooth transition and successful adoption of new technologies.
Process Optimization
We work closely with healthcare providers to streamline and optimize their operational processes using technology.
This may involve designing new workflows, integrating systems, improving data management practices, or implementing automation tools to increase efficiency and reduce costs.
Change Management
Introducing new branding and technologies often requires changes in workflows, organizational culture, and staff training.
Our consultants provide change management support, helping healthcare and allied health organizations effectively navigate these transitions and ensure staff buy-in and successful adoption of new technologies and brand ownership.
Compliance and Regulations
Healthcare is a highly regulated industry, and our consultants assist organizations in understanding and complying with relevant laws, regulations, and data privacy requirements, such as APHRA (Australian Health Practitioner Regulation Agency).
We also provide advice on how allied health practitioners can comply with rules and regulations set by Private Health Insurance companies in the event of an audit.
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